HOW DOES A COMPANY DIFFERENTIATE ITS PRODUCTS ON CROWDED, RETAIL
STORE SHELVES?

THE PACKAGE CAN BE BOLD, FRIENDLY AND COLORFUL...

Challenge: Without a definitive "look" to their brand, packaging or products, the Four Paws identity floundered within the competitive line-up of retail pet products.    

Response: We decided to work into the visual sensibilities of customers. We designed vibrant product packaging and colorful point-of-purchase displays. From ferret leashes and cat brushes to flower essence dog shampoo and conditioner, each package was recreated in four colors with quality pet photographs, illustrations and benefit-focused product copy. Perhaps the most distinctive feature was the packaging’s luminous "rainbow" — what soon became the company's signature “look.” The products soared off of store shelves. Shortly after their product launch, the client moved into bigger headquarters and 3 years later expanded their facility once again.

Four Paws.