HOW DOES A COMPANY READILY ASSOCIATED WITH ONE INDUSTRY, ESTABLISH ITSELF AND ITS VALUE TO A WIDER AUDIENCE?

THE COMPANY CAN ADOPT A NEW IDENTITY...

Challenge: To expand their appeal and penetrate other vertical markets. Intelecom Systems, Inc., a company that developed usage-based marketing programs for cellular and land-line telephone providers, had a name and an identity that was inextricably linked to telecommunications.   

Response: A new name, a new look and a new identity. And that’s what we delivered. Rolling out the red carpet with a vision that encapsulated a vibrant logo and a name that means to uncover or reveal: “enlightenment and clarity through customer intelligence.”  Well-received by company employees, this branding strategy unified the team through a clearer understanding of Aperio*CI’s vision and goals for the future.

Aperio CI™ light the way™