IN A COMPETITIVE INDUSTRY, HOW DO YOU ESTABLISH A NEW PRODUCT IN THE MINDS OF BOTH DOCTORS AND PATIENTS?

THE COMPANY CAN MARKET ITS PRODUCT IN TWO WAYS...

Challenge: To position GAC International and their new aesthetic appliance, Mystique, against the well-established brands of larger companies. At the same time, GAC also wanted to increase public awareness of these outstanding, new, clear braces, where in the past, the company only marketed directly to orthodontists, oral surgeons and dentists, but not to patients.

Response: We developed a fresh new campaign that touched almost every medium, from trade brochures to a light-hearted trade show tale set in New York City. Advertising, web banner ads, cable TV spots... patient flyers and posters and custom promotional items... The result was a dramatic increase market share in the aesthetic orthodontic appliance market within 18 months.

GAC. The Science of Innovation. The Art of Patient Care.ô