FOR A LOCAL BUSINESS, HOW CAN YOU GENERATE STRONGER BRAND AWARENESS IN A LARGER GEOGRAPHIC AREA?

THE BUSINESS CAN IMPORT A SENSE OF EXCLUSIVITY INTO ITS BRAND...

Challenge: To position the little known Roslyn Claremont Hotel as "One of Long Island's Best Kept Secrets." Nestled in a charming, historic village on Long Island's North Shore, the Roslyn Claremont Hotel artfully combines European understatement with Manhattan sophistication.  With world-class dining, banquet and guest facilities, the Roslyn Claremont had an extremely positive story to tell, but the word wasn't getting out beyond the immediate area.  

Response: We developed a campaign that leveraged the hotel's quiet voice to create a position of exclusivity. Our minimalist approach provided a message that achieved just the opposite.  And since the secret's been out, the hotel has experienced significant and steady growth. In just under 12 months, the Roslyn Claremont Hotel has considerably increased its revenue. 

The Roslyn Claremont Hotel. "Shhh. Keep us to yourself...™"