HOW DOES A COMPANY DESIGN AND DISTRIBUTE OVER 6,300 COLOR—CRITICAL ADS PER YEAR WITH TURNAROUND TIMES SOMETIMES AS NARROW AS 1 HOUR... AND NEVER MISS A DEADLINE?

THE COMPANY CAN OUTSOURCE ITS LAYOUT, PRODUCTION AND DISTRIBUTION RESPONSIBILITIES TO ANEW...

Challenge: To help Rooms to Go, a leading retail furniture chain, fulfill their nationwide print advertising program. In promoting furniture that varied daily by way of configuration, color, pattern and wood type, Rooms to Go needed a solution that ensured the color accuracy and timeliness of each ROP and circular placed in newspapers around the country.

Response: We developed a customized image and copy database, tailored streamlined workflow, and utilized a high quality, digital color output system. As color accuracy was essential to Rooms to Goís customer satisfaction, we implemented a management system that included color-true monitors, digital printers and high-end color calibration equipment. This technology, combined with an internal, customized ìRTG workflow,î enabled us handle the immediate (sometimes less than 1 hour) deadlines of newspapers nationwide.

Rooms to Go. Buy the piece and save a little, buy the room and save a lot.